The day you plant the seed is not the day you eat the fruit.

SOAP AS FASHION, issue #9
An Intellectual Style Newsletter, with tips for living your best (real) life.



Dear Reader,

The day is finally here. The first ever Soap As Fashion collection is available today.

You may have seen hints that the FORK & MELON pre-fall 2024 collection is inspired by navy and white nautical stripes, which are classic of course, but feel especially of-the-moment.

If you’ve been following along this crazy journey of mine, you may remember I originally wrote “soap as fashion” down on the back of one of my original paper business cards, as kind of a lightbulb moment when I was pregnant with my daughter ~3 years ago. At the time I had little to no idea what it meant or what would come of it. This written phrase on the business card has been sitting on my desk ever since.

Two years after I originally wrote it, I launched this newsletter – which has been such a fulfilling outlet for me to talk about some of the things on my mind and try to share them in a way that is helpful to those who are reading it. The newsletter has also been a way for me to document some of my thoughts during this intensely meaningful but intensely busy time of my life. While slowly fitting the puzzle pieces together, allowing me to find an authentic way forward for my brand that I am passionate about. I look forward to continuing to connect with you in this way.

It's wild how everything has come together, so that here we are, years later, and the first actual physical manifestation of “soap as fashion” is here.

A seed was planted years ago.

Xoxo,
Cher

^Image of B (my husband) and me in a very impromptu photo taken out at a winery for a friend’s birthday just this past Saturday. We were there with a big group that we’ve known a long time, and towards the end of the outing a few from the group started joking around and taking photos in front of this somewhat silly heart alter. One of our friends asked if we wanted a photo as well and we said sure! Somehow the photo turned out to be very flattering, when it usually seems almost impossible to get a good photo these days and I rarely have the patience for it. And not only that, but I just so happened to be wearing navy & white along with the blue sodalite bracelet that is included in every Soap AF pre-fall 2024 collection order. In this case I actually do wish the photo would have been in clearer focus. None of it was planned to be used for this email! But def seems meant to be…

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