WHAT WE'RE ABOUT

Based in Southern California with a history of NYC and European influence, our brand stands for style, health, ease, and authenticity.

FEMALE-FOUNDED & FAMILY-OWNED

We aren't controlled by large corporate interests, which allows us to continually put our customers first and strive to do the right thing. We love giving back to the community whenever we can.

INGREDIENTS

Our products are manufactured in the USA in a Certified Organic facility, using only non-toxic, high-quality, carefully-considered ingredients. We do NOT use: parabens, sulfates, synthetic fragrance, phthalates, triclosan, formaldehyde/formaldehyde-releasing agents, mineral oil, petroleum, drying alcohol, PEGs, or artificial dyes.

SUSTAINABILITY

Our packaging is minimal, refillable, fully recyclable, and non-BPA. We're cruelty-free (no animal testing), and all of our formulas are vegan and produced in a certified organic facility in Southern California that uses 100% wind-powered energy. Learn more about our sustainability efforts here. 

DESIGN

Our clean and timeless aesthetic extends to all of our products and every element of our brand.

EASE

We want to make things as effortless and as simple as possible. From creating products that can be used for multiple purposes, to our clean designs that look beautiful in your home, our minimal (aka less wasteful) packaging, refillable bottles, and easy subscription ordering, we strive to make living well easier.